TWO SEGMENTS, TWO ITINERARIES
If you have studied marketing, you will know that the segmentation is extremely important when creating your marketing plan, that´s why our project is aimed to two different segments of costumers: Families and adults.
Anyway, the information collected for each segment, can be used interchangeably. The main attraction for children will be a breakout, while on the adults page we will find links for the guided tour (itinerary and audios) and key information about the trip.
Are you visiting Rome with your family and the kids tend to be bored while you are doing your guided visits? No problem, we have created a Breakout based on the novel Angels and Demons and as you are visiting the city they can solve different quizzes and challenges, but they are gonna need some help so it´s a good choice for the whole family.
Are you travelling with colleagues, friends or your couple and you are interested in a guided tour at your own pace? We have created a guided tour tailored for free tourist that just need to follow the proposed route and listen to the podcast we have created for each stop.
The tourist resources are based on Dan Brown´s novel, Angels and Demons, so get ready to be part of this interesting story.
Do you remember the main characters of the novel?
Here´s a little reminder to catch up...
Lecturer
Robert Langdon.
Scientist
Vittoria Vetra.
Camerlengo
Papal chamberlain.